AGOK

About AGOK

Core Values :

Integrity, Responsibility, Collaboration, Innovation, Excellence

Responsible and Sustainable Gaming Industry in Kenya.

We are the Association of Gaming Operators Kenya (AGOK), the unified voice of licensed gaming operators across Kenya. Since 2016, we have worked hand-in-hand with regulators, policymakers, and stakeholders to promote fair practices, champion responsible gaming, and safeguard consumer trust. Our mission is to grow Kenya’s gaming industry in ways that are ethical, transparent, and beneficial to both players and society at large.

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Integrity. Advocacy. Growth.

“At AGOK, we are committed to building a gaming industry founded on integrity, responsibility, and trust. By working closely with regulators, communities, and our members, we ensure that gaming in Kenya remains fair, transparent, and a positive force for national growth.”

Sasa Krneta

Chairman, AGoK

Our Impact

Promoting fair play, regulation, and economic impact.

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Years since Foundation

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Members

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In Tax Contributions Annually

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Committees

Our Members

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Our Constitution

Guided by integrity and the rule of law, the AGOK Constitution defines our principles, governance structures, and ethical standards. It is the foundation that ensures transparency, accountability, and responsibility across Kenya’s gaming industry.

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Core Responsibilities

Building Integrity & Growth Across
Kenya’s Gaming Industry.

AGOK ensures that every operator, stakeholder, and player participates in a transparent, fair, and responsible gaming ecosystem.

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Industry Regulation & Compliance

We establish, monitor, and enforce industry standards that ensure all operators adhere to ethical and legal practices, promoting a fair and transparent gaming environment.

Stakeholder Collaboration

We create meaningful partnerships with regulators, communities, and industry leaders to drive dialogue, innovation, and sustainable development within Kenya’s gaming sector.

Responsible Gaming Advocacy

We champion initiatives that promote player education, awareness, and protection ensuring safe participation and reducing risks associated with irresponsible gaming.

Capacity Building & Training

We equip stakeholders with the skills and tools to thrive through continuous professional training, certification, and knowledge-sharing programs.

Research & Policy Development

We conduct data-driven research that informs regulatory frameworks and policy recommendations, strengthening the long-term stability of the industry.

Community Support & Impact

We drive social investment projects that empower communities, support youth development, and ensure that gaming contributes positively to Kenya’s socio-economic growth.

• Our Team

Leadership

The leadership of AGOK provides direction, oversight, and vision, working hand in hand with members, regulators, and stakeholders to promote responsible gaming and industry growth.

Sasa Krneta

Chairman

Leads AGOK’s board in strategic vision and governance.

Mutua Mutava

Deputy Chairman

Helps Chairman oversee board activities and compliance.

Judith Kiragu

Executive Member

Supports policy, advocacy, and member relations.

Maureen Adhimbo

Customer Service & Relations Officer

Ensuring smooth customer interactions and maintaining strong client relationships

Laban Chege

Executive Member

Supports policy, advocacy, and member relations.

Sasa Krneta

Chairman

Leads AGOK’s board in strategic vision and governance.

John Mutua

Chief Executive Officer

Provides oversight & stakeholder engagement.

Cynthia Onyango

Board Secretary

Coordinates board activities and compliance.

Daniel Masi

Treasurer

Overseeing and running the finances of the Organisation.

Reginalda Tendwa

Administrator

Seeing the smooth running of office activities.

Robert Walekhwa

Executive Member

Supports policy, advocacy, and member relations.

John Mutua

Chief Executive Officer

Provides oversight & stakeholder engagement.

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Social Responsibility

Community Support

AGOK is dedicated to giving back to society by supporting programs that uplift communities. From education and youth empowerment to initiatives that promote social well-being.

Youth Empowerment

Through partnerships and sponsorships, we encourage youth to pursue positive pathways that contribute to personal and community development targeting the youth for a better future.

Responsible Gaming

Gaming should always remain safe, fair, and enjoyable. We promote responsible practices that protect players from harm, encourage transparency among operators.